{"title":"Merchandaise","description":"","products":[{"product_id":"wichmann-co-mug","title":"Wichmann \u0026 Co Mug","description":"\u003cp data-start=\"158\" data-end=\"187\"\u003e\u003cstrong data-start=\"158\" data-end=\"187\"\u003eSip Boldly. Dream Loudly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"189\" data-end=\"478\"\u003eStart every day like the entrepreneur you are—with vision, purpose, and a good ceramic mug in hand. Our \u003cem data-start=\"293\" data-end=\"322\"\u003eWichmann \u0026amp; Co Signature Mug\u003c\/em\u003e features our crowned “W” emblem on one side and the entrepreneurial mantra \u003cstrong data-start=\"398\" data-end=\"423\"\u003edream. build. repeat.\u003c\/strong\u003e on the other—because you were never meant for average.\u003c\/p\u003e\n\u003cp data-start=\"480\" data-end=\"704\"\u003eAvailable with a crisp white exterior and your choice of bold interior colors: white, green, light blue, navy blue, or orange. It’s the perfect desk companion, gift for a fellow dreamer, or daily reminder to keep showing up.\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"718\"\u003e\u003cstrong data-start=\"706\" data-end=\"718\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"719\" data-end=\"857\"\u003e\n\u003cli data-start=\"719\" data-end=\"738\"\u003e\n\u003cp data-start=\"721\" data-end=\"738\"\u003e11 oz ceramic mug\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"739\" data-end=\"777\"\u003e\n\u003cp data-start=\"741\" data-end=\"777\"\u003eGlossy finish with colorful interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"809\"\u003e\n\u003cp data-start=\"780\" data-end=\"809\"\u003eMicrowave and dishwasher safe\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"857\"\u003e\n\u003cp data-start=\"812\" data-end=\"857\"\u003eMakes every sip feel like your next bold step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wichmann \u0026 Co","offers":[{"title":"White","offer_id":52338917310834,"sku":"","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":52338917343602,"sku":"","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":52338917376370,"sku":"","price":10.0,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":52338917441906,"sku":"","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/6132\/7986\/files\/mug_white1.png?v=1750591972"},{"product_id":"15-oz-willa-mug","title":"15 oz Willa Mug","description":"\u003cp data-start=\"202\" data-end=\"342\"\u003eMeet your new favorite reading companion. The Willa Mug is made for slow mornings, long chapters, and stories that keep you up past bedtime.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"663\"\u003eFeaturing our beloved Willa Bookworm on one side and the classic Willa’s Bookstore logo on the other, this mug celebrates everything we love about books, reading, and a good cozy moment. At 15 oz, it is a little bigger than a standard mug, which means more tea, more coffee, or more of whatever keeps you turning pages.\u003c\/p\u003e\n\u003cp data-start=\"665\" data-end=\"771\"\u003ePerfect for readers, writers, book lovers, and anyone who believes a good mug belongs next to a good book.\u003c\/p\u003e\n\u003cp data-start=\"773\" data-end=\"906\"\u003e\u003cstrong data-start=\"773\" data-end=\"785\"\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e• 15 oz ceramic mug\u003cbr data-start=\"805\" data-end=\"808\"\u003e• Double-sided design\u003cbr data-start=\"829\" data-end=\"832\"\u003e• Comfortable handle\u003cbr data-start=\"852\" data-end=\"855\"\u003e• Glossy finish\u003cbr data-start=\"870\" data-end=\"873\"\u003e• Dishwasher and microwave safe\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1072\"\u003eWhether you are gifting it to a fellow bookworm or keeping it for yourself, this mug is a gentle reminder to slow down, sip something warm, and get lost in a story.\u003c\/p\u003e\n\u003cp data-start=\"1074\" data-end=\"1124\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSigned stories live here. Now so do cozy sips. 📚☕\u003c\/p\u003e","brand":"Wichmann \u0026 Co","offers":[{"title":"Default Title","offer_id":61462592848242,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/6132\/7986\/files\/WillaMugFront.png?v=1766595174"},{"product_id":"willas-ballcap","title":"Willa's Ballcap","description":"\u003cp data-start=\"0\" data-end=\"196\"\u003eTop off your look with the new Willa’s Bookstore Ball Cap. Designed for readers, book lovers, and proud supporters of independent bookstores, this cap blends everyday style with practical comfort.\u003c\/p\u003e\n\u003cp data-start=\"198\" data-end=\"460\"\u003eEach cap starts with a structured, premium-quality baseball cap and is custom embroidered with the Willa’s Bookstore logo for a clean, classic finish. The result is a polished look you can wear to book events, errands, road trips, or your next reading adventure.\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"721\"\u003eMade from durable polyester material, this cap is lightweight, comfortable, and built for regular wear. The adjustable hook-and-loop back closure makes it easy to get a secure fit. It also offers UPF 50+ sun protection, helping shield you during outdoor days.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"751\"\u003eAvailable in black or white.\u003c\/p\u003e\n\u003cp data-start=\"753\" data-end=\"995\"\u003eFeatures:\u003cbr\u003e• Custom embroidered Willa’s Bookstore logo\u003cbr data-start=\"806\" data-end=\"809\"\u003e• Structured baseball cap design\u003cbr data-start=\"841\" data-end=\"844\"\u003e• Adjustable hook-and-loop back closure\u003cbr data-start=\"883\" data-end=\"886\" data-is-only-node=\"\"\u003e• Lightweight and comfortable polyester material\u003cbr data-start=\"934\" data-end=\"937\"\u003e• UPF 50+ sun protection\u003cbr data-start=\"961\" data-end=\"964\"\u003e• Available in black or white\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1039\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWear your bookstore pride wherever you go.\u003c\/p\u003e","brand":"Wichmann \u0026 Co","offers":[{"title":"Black","offer_id":61796032676210,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":61796032708978,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/6132\/7986\/files\/ChatGPTImageApr22_2026_01_42_57PM.png?v=1776883550"}],"url":"https:\/\/willasbookstore.com\/collections\/merchandaise.oembed","provider":"Willa's Bookstore","version":"1.0","type":"link"}